Cookies Policy

This Cookie Policy explains how Neue Software, Inc., d/b/a Seldon (“Seldon,” “we”, “us” or “our”) uses cookies and other similar technologies on the website located at http://seldon.digital or our other online properties or services that expressly link to this Cookie Policy (together, the “Site”). It does not apply to any other products or services owned, controlled or operated by Seldon from time to time. This Cookie Policy also outlines your choices around managing cookies and similar technologies that may be used on the Site. 

Please refer to our Website Privacy Policy for more information on our relevant privacy practices applicable to the Site.

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Managing your preferences

What types of technologies does Seldon use on the Site?

Why do we use cookies and similar technologies?

Details of Cookies and Similar Technologies

How can you manage your consent?

Changes to this Cookie Policy

Questions

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Managing your preferences

Before we dive into the details – if you are just looking to manage your preferences on our Site relating to cookies and similar technologies (including opting-out), you can do so at any time through our cookie management tool, which you can access by going down to the “Cookie settings” in the footer.

If you do not accept or block certain of our cookies, you may experience some inconvenience in your use of our Site. For example, pages and content may not load properly.

If you want to find out more about cookies and similar technologies on our Site, please keep reading. 

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What types of technologies does Seldon use on the Site?

We may use any or all of the following “technologies” on our Site:

Cookies: a cookie is a very small text file that may be placed on your browser or in the storage on your device. There are two types: “session cookies” and “persistent cookies”:

• Session cookies are cookies that disappear from your device or browser when you close your browser. 
• Persistent cookies stay on your device even after you close your browser.  

Please note that both Seldon and third-party service providers may set cookies via our Site – these ‘third party cookies’ are set by domains other than those we control and may recognise your device across different websites.

Other similar technologies:

We may also use other tracking technologies, such as advertising IDs and tags, HTML5 local storage / local shared objects (which store relevant data locally on your device), for similar purposes as described in this Cookie Policy. 

So, when we refer to cookies and “similar technologies” in this Cookie Policy, we are referring to the HTML5 local storage / local shared objects and other equivalent tracking technologies noted above.

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Why do we use cookies and similar technologies?

The purposes for which we use technologies may fall into one of the following categories:

• Functionality: Cookies essential for the website to function properly. These cookies enable basic site functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
• Analytics Storage: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They track user behavior such as the number of visitors, the pages visited, and the time spent on the site.
• Ad Storage: Cookies used for serving personalized advertisements to users. They collect information about the user’s interactions with ads displayed on other sites and help improve the relevance of ads shown.
• Ad User Data: Cookies that store data related to the user’s interaction with ad campaigns. This includes ensuring ads are displayed properly and tracking interactions for reporting purposes.
• Ad Personalization: These cookies are used to display personalized advertisements to you based on your preferences and browsing behavior. This ensures that ads you see are more relevant to your interests.
• Personalization Storage: Cookies used to store preferences and tailor content, including ads, to your interests based on your browsing history and past interactions with the site.
• Security Storage: Cookies used for security purposes, such as detecting fraudulent or malicious activity, and ensuring the safe and secure use of our website.

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Details of Cookies and Similar Technologies

How can you manage your consent?

You can control or limit how cookies and similar technologies are used on our Site (including opting-out) by using our Cookie Settings pop-up window, which you can access by going down to the footer and selecting the “Cookie Settings” text.

For more information about cookies, including about the cookies that have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. Also, to learn more about targeting and advertising cookies and your choices more widely, you can go to the Network Advertising Initiative, the Digital Advertising Alliance’s Consumer Choice, or if you are in Europe, Your Online Choices. 

Finally, if you do not accept certain non-Essential cookies and similar technologies, you may experience some inconvenience in your use of our Site.  

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Changes to this Cookie Policy

Information about the cookies and similar technologies we use may be updated from time to time, so please check this Cookie Policy on a regular basis for any changes.

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Questions

If you have any questions about this Cookie Policy, please contact us by email at info@seldon.digital