#2 - It's about problems, not pixels - The Seldon Plan Podcast

In this episode of The Seldon Plan, hosts Andrei Herasimchuk and David Notté shift the focus from surface-level aesthetics to deep problem exploration.

As AI continues to automate the busywork of pixels, what’s left is the hard stuff: understanding what we’re actually building—and why.

They discuss how AI can help clear the fog of war in early-stage design, enabling faster discovery, deeper insight, and more meaningful experimentation.

From designing with context and avoiding shallow inputs to the dream of adaptive research tools and simulated user personas, Andrei and David explore how creative work might evolve when we stop designing for problems and start designing from them.

With nods to strategy games, chef metaphors, and the risk of stagnation in LLM-driven workflows, this episode challenges designers and builders to rethink their role in a rapidly changing landscape

Listen to the episode on Spotify.